Why Your Why Is Important Create Your Compelling Message

why

Knowing and articulating the “why” of your business is most important.

In the video below Simon Sinek has a simple but powerful model for inspirational leadership using the golden circle and the question “Why?”

What thoughts are inspired after watching this video? How can you begin to create your compelling business message? Keep Reading »

Building Alliances

Alliances

A most powerful vehicle for small and medium business to generate exceptional sales levels is by building strategic alliances.

Entrepreneurs realize they need help to be successful.

A great way of finding help is through strategic alliances.

What is an alliance?

An alliance is a cooperative agreement between one or more companies to combine resources in a way that is beneficial to all concerned. Keep Reading »

Client Relationship Basics

Two Men Talking in Restaurant --- Image by © Royalty-Free/Corbis

Success  hinges on our ability to establish and nurture essential relationships.

To establish relationships we must know what we’re looking for.

Understand the value we bring to the table.

Develop competence in attracting people to our cause.

Develop an “inner circle” of advisers.

Have a plan. Keep Reading »

Change Happens

change-happens

What do you do when change stares at you when you weren’t even thinking about it?

And I’m not talking about something bad happening.

I was in a situation where I needed to work from home.

So my task was to look at one of the many work-from-home programs or create my own. Keep Reading »

Design Through Your Client’s Eye

client-design

When considering a design for your website get input from your clients.

You can certainly ask them…

… what do they find appealing?

… what do they dislike?

… maybe even see if you can get a few examples.

But think about this…

… go to their website – especially if you work with small businesses as your client was intimately involved in the design. Keep Reading »