The Hummingbird Effect

Attracting hummingbirds is a popular hobby. There’s a process and it just may give us incites about business. First, you need a hummingbird feeder. All such feeders have one thing in common – all or part of them is red because hummingbirds are attracted to red. Upon assembling the feeder it is time to fill it with a special elixir. One has to make sugar water to an exact formula. Mix the sugar and water together and heat so the sugar and water become a blend. Make a batch and keep ... Keep Reading »

Why Your Why Is Important

Knowing and articulating the "why" of your business is most important. In the video below Simon Sinek has a simple but powerful model for inspirational leadership using the golden circle and the question "Why?"   Do you know your why? Building a trusted circle of experts and other business owners who can collaborate with you is essential. What thoughts were inspired after watching this video? How can you begin to create your compelling business message? Simon Sinek is a marketing ... Keep Reading »

Building Alliances

A most powerful vehicle for small and medium business to generate exceptional sales levels is by growing strategic alliances. Entrepreneurs realize they are going to need help to be successful. One way they are finding help is through the formation strategic alliances. What is an alliance? An alliance is a cooperative agreement with one or more companies to combine resources in a way that is beneficial to all concerned. It is not a merger, as companies maintain their individual identities. ... Keep Reading »

Client Relationship Basics

Your success  hinges on your ability to establish and nurture essential relationships. To establish relationships you must know what you’re looking for, understand the value you bring to the table, develop competence in attracting people to your cause, develop an “inner circle” of advisers, and have a plan. To nurture relationships you must exhibit strong character, have something people value and continuously deliver results. To accomplish this, people must get to know and trust us. Gaining ... Keep Reading »

Change Happens

What do you do when change stares at you when you weren’t even thinking about it? And I’m not talking about something bad happening. I was in a situation where I needed to work from home (I talk about this adventure in another post). So my task was to look at one of the many work-from-home programs or create my own. I thought it best to take the latter route and find a way to best use my skills. I started with a skills inventory – looking as far back as I could remember. I’ve been involved ... Keep Reading »

Share To Create Value

Sharing information is an essential ingredient to building credibility and trust. Reading your posts gives people the information they need.  Now think about this... information is not useful until it becomes knowledge - that is people actually use it. This is where you come in. You are the catalyst which turns your information into knowledge. You are the way people find out how to really use the information to help them solve problems. What you’re doing is… … improving connections with ... Keep Reading »