Client Focus Builds Loyalty
Ask yourself, what would be different if I put clients at the center of my website?
Here are a few things that would be different…
- Demonstrates your value
- People get to know like and trust you faster
- Increased income
- Displays your willingness to share
- Confidence you’re representing yourself well
- Confidence you’re delivering what clients really expect
- Increased client value, loyalty and recognition
- Rewarding experience
- Increased client interactions
See you’re making a real difference
Why would this be the case? Three key reasons…
- A client focused website is the showcase for your brand.
- A client focused website tells clients and prospective clients what they get out of doing business with you.
- Your clients expect it!
Your website must provide information of high value to your intended audience because people crave information that helps them grow.
Characteristics Of Client Focused Website
Provide Structured Content
Clients highly value useful information
Content builds credibility
Clients develop trust in you
Clients look to you as an expert
Make it easy for clients to get at what they want
Clients can access information the way they think
Demonstrate you value their time because you make it easy to get a information
Show that you are easy to work with
Provide information which addresses immediate needs and challenges
Demonstrate you understand your client
Shows clients they can grow with you
Capture client’s attention – attention is so important because it provides value; clients use your information to get results
Your value sky rockets
Answer Client Questions
Provide clients with information that solves their problems
You exceed client expectations
Clients are able to work on their time
Clients return more often – more client touches
You become a valuable asset to your clients
Gives clients a reason to refer you
Website Requirements For Coaches
Here Is What’s Required For Your Coaches Website…
Understand clearly why clients buy your service, why they buy from you and why they hesitate to buy.
Understand what’s most important to your client and what the struggle with.
Align with your marketing / sales / delivery system.
The focus is on you as a resource.
Take into account the variety of media formats – desktop, laptop, tablet and cell phone. Your website should respond to these different formats.
Client Focused Static Home Page
Display the big benefits of doing business with you.
Call to action – what do you want visitors to do when the arrive on your site?
The call to action should be “above the fold” – think of the top portion of a folded newspaper.
Provision for a visitor to register.
Provision for featured articles.
Provision for latest article for key categories (benefits).
Minimal content with lots of whitespace – unless you’re looking for a magazine layout.
Client Focused Page Layouts
Define the purpose for the page along with what you want visitors to do when they land on the page.
The content should always take into account benefits to the client.
Tailor the page layout to the information content and call to action (the call to action should be above the fold and at the end of the page).
People scan website pages before they spend time reading them… page layout has to provide maximum meaningful information that can be quickly scanned… images are important.
People read website pages down and then to the right. Important information should start aligned to the left.
Provision for a form for visitors to ask you a question at the bottom of each page – the form should pick up the title of the page so you know the source.
Provision for tailored sidebar content for each unique page layout.
Provision for visitor to register at the bottom of each page.
Article (Blog) pages
Commonly called posts which are presented in date sequence.
Set up post categories by client benefit.
One category for each key benefit (suggest limit to about 5).
A post should have one category.
Quality is preferred to quantity. Three well written client benefit laden post of about 2000 words per month is better than multiple short posts per week.
Types of pages
List the important questions / challenges / problems your clients may have. Create a page the answers each of these questions. (Similar to a detailed FAQ)
Testimonial page – ask for a and post client testimonials.
An about page that describes the client so visitors can quickly determine if they are in the right place.
A page about you – why you are qualified to help your clients.
Product pages laden with benefits… consider linking to the question pages.
Category pages which list the post pertaining to a category. You should have a description of the category at the top of theses pages.
Consider a special page that corresponds to where the visitor came from. For example, a special page for Twitter or Facebook or LinkedIn or Google Plus. Or a special page for networking… even one for an event you routinely event (put these on your business cards).
Client Focused Navigation System
Multiple paths to locating information.
Menu system with descriptive category names.
Organize information like chapters in a book.
Create a must read article series.
Direct readers to important information in an easy to follow format.
Link to complimentary pages.
Identify the best order in which to read your pages and build in a navigation scheme that links from one page to the next in the sequence.
Create an outline to the page content for long pages – have items in the outline link to that portion of the page.