Convince and Convert is a source of information I use to stay on top of content marketing and social media.
Jay Bear has written an article based on a comprehensive survey done by Edison Research.
Here are the findings and some ideas on actions you cant take.
Twitter is well known – 87% of respondents knew of Twitter. (comparable to Facebook)
But not many use it – 7% of respondents use it. Sounds rather small but this extrapolates to 17 million Americans. Now a Gallup survey says 77% of Americans identify as Christians. Statistically this says that 13 million Christian Americans use Twitter. Worth paying attention to, right?
49% of Twitter users follow brands and interact with them. People will follow you and interact with your tweets. Find ways to acknowledge them. Thank them for re-tweets. Re-tweet their posts. Recommend them as a potential follow for your audience. Tweet an encouraging word. Tweet something about them.
42% of Twitter users seek information about products and services. Your bio and your tweets should have keywords people would use to find you.
41% provide opinions about products and services. Make your blog posts tweetable. Put your Twitter ID on your marketing material. Anyone who hears you speak can tweet about you.
19% seek customer support. When you get a question answer it. Work on getting people to your blog.
53% never post anything but they do reading tweets. Here again keywords make it easier to find you.
63% access twitter on mobile devices. Your blog needs to be responsive to mobile devices. Meaning your blog display must change based on the size of the device accessing it. If someone clicks on a link to your site and they see a tiny version of your full site they will most likely say good bye.
You can find the article here 7 Surprising Statistics About Twitter in America