We’re not talking about the old fashioned static websites that amounted to no more than an online brochure.
We’re talking about modern websites that…
- Promote audience interaction,
- Are routinely updated, and
- Provide people with the information they need to get involved.
To build and sustain a nonprofit business you must…
- Demonstrate your real value
- Focus on why donors and volunteers should get involved
- Prove your worthiness
- Get people to know, like and trust you
- Increase interaction
- Build loyalty
Your website can and must help you make this happen. It comes down to your content. What you put on your website tells your story to the world and serves as the basis of what people think about. It has to be complete, accurate, professional, personal, and current. And all interactions on social media must start with these goals.
With out a doubt you have to begin with developing a profile of potential donors and volunteers. This gives you focus and it gives your website and marketing focus.
People must develop a trust relationship before they get involved. But how? Let’s look at the process from the donor’s or volunteer’s viewpoint.
- awareness that you have a worthy cause
- interest leading to consideration
- donate or volunteer
- satisfaction (retention)
- additional purchases
- referral (advocacy)
So, Here’s What’s Needed From Your Website…
Make the people aware of your organization and that you are worthy or their consideration
- Communicate your message: your mission; your vision; and your results.
- Focus on successes: brag about what you have done; use quotes, photos and videos; get donors and volunteers to tell their view of what you’ve accomplished.
- Professional design and appearance. Keep it simple.
- Share information – talk about results. Create a latest news section. Automate your newsletter.
- Show your entrepreneurial savvy. Small nonprofits are grass roots organizations. Talk about the growth of the organization. Talk about why people get involved and what they get emotionally.
- Display business and financial acumen. Talk about you management structure. Talk about how you are accountable to clients, donors and volunteers.
- Make it easy for people to get in contact with you. Make your contact information prominent. Responding in a timely manner it important – automate what makes sense.
- Show you’re an efficient and effective organization. Talk about how your are frugal with finances – how you’ve done more with less.
We provide a professional nonprofit website structure your donors expect. We highlight the information that professionally communicates your message and your accomplishments.
Create community with the website for nonprofits as a hub
- Display your nonprofit organization’s personality. Make your content alive with who you are. Use photos and video.
- Get people working together. Let people write about or talk about how you help others and why they chose to get involved. Show current supporters how to use your website to recruit others. Create and event section on your website.
- Get your message in front of people who can help create a buzz – make it easy for media to get the information they need to promote you. Create a media center with key information; key contact information; and a description of how to navigate the website.
Your messages is what rallies support for your cause. We structure your nonprofit website to make people want to get involved. People want to support causes close to their heart. We highlight the key accomplishments and plans.
Motivate people to give to your nonprofit organization
- Talk about what’s in it for them. Have current donors tell why they’re involved. Make it personal.
- Promote them (if they agree).
- Encourage them. Make them feel important. Write about how they help you.
- Make donating an easy to follow process. Make your link to your donate page stand out. Give people a means to donate online, over the phone or online.
- Consider selling products and creating a membership.
We highlight your success and plans to generate even greater outcomes. People support organizations which demonstrate they deliver outcomes.
Boost Volunteering – Volunteers are often the face of your nonprofit organization
- Make volunteering convenient. Make it easy for people to let you know they’re interested. Create a form they fill in. Let them know you’ve received the form and when you will contact them.
- Make volunteering fun. Have current volunteers write about their experience. Include fun photos and videos.
- Share sense of purpose. People volunteer based on emotions. When you create content about your purpose make it emotional and personal; include photos and videos.
- Show appreciation. Write about how you appreciate your volunteers. Talk about each one of them.
- Let them use their talent. Get volunteers to stretch and reach for new experiences. Let the tell their story.
Let the volunteers tell their stories: what they accomplished; how it made them feel; and why they want to continue. This provides additional gratification for volunteers and helps attract more volunteers and supports fundraising. We also provide a means to tell your stories in pictures which show your organizations culture and accomplishments.
Lastly, think of your website as a vehicle that gives your donors and volunteers a simple way to make referrals. What you do is give people a process for referring you. Part of this process is to teach people how to lead others to your website. It is also a good idea to work with your donors and volunteers to give you an endorsement and to put the endorsements on your website.