I thought it good to share my strategy for building my blog.
I’ll update this with changes.
I’ll link to other posts that have a baring on my strategy.
So keep coming back.
I’ll start with purpose. Then comes a description of what I’m looking for in a tribe. Next comes the content strategy. I’ll also share a bit of how I’ve designed my website – blog.
I help people learn how to maximize the use of the internet for their discipleship ministry, because communication is critical to building a ministry. It needs work. I’m exploring different options. I think you really learn your why by doing because you see how you’re affecting people.
I have a draft of my tribe member persona – a few paragraphs that describe my ideal tribe member. I’m not sure I want to share it, at least not now. My tribe members are Christians that have or want to start a ministry or evangelism program on the internet. My goal is to help people attract and build their own tribe around the purpose of their ministry. There’s a large number of people who share scripture on twitter and Facebook. I want to help them expand to include a blog because it will help them get their message out to more people.
Write posts about:
- the why of ministry and evangelism.
- how to use websites -blogs and social media.
- keep our walk with Jesus strong.
Write 3 blog posts per day (except Sunday) of at least 250 words. And shoot for one post per month that’s 1500+ words that describe how use the internet for a ministry.
Develop a tribe member persona.
Create and maintain a content plan.
My website is what is called minimalist site. The design is simplistic in presentation. I decided to go with a sidebar because I want readers to focus on content.
I’ll have only three categories of content: discipleship, ministry and evangelism, website – blog and social media, and our walk. I’ll add a number of tags that will serve an index to the site.
Start promote after my content after I have 150 posts.
Build an email list that provides people access to special content. This list becomes my tribe.
Communicate with tribe members to learn of their thoughts and needs. Then give what they ask for.
Let me know if you have questions.