Following is how to create your own client focused website.
Client Focus For Your Business
You complete the customer focused questionnaire
We review your completed questionnaire
You revise your responses
We now have the foundation that defines success for your client focused website and you have a foundation for migrating all of your business to a complete client focused business.
Define The Website Experience
What you want to accomplish
What your clients prefer from a website
What you prefer from a website
We now have a foundation for the design of your client focused website.
Identify the overall look and feel of the site
Identify navigation that gets the client to what they want fast
Identify what content your clients like and want
Identify how to write content about you that puts the client first
Identify how to write content in the manner clients like to read it
A design site is available for you to evaluate and build on.
Develop evaluation site
Add content to the design site sufficient to evaluate:
- Layout design
- Navigation design
- Content design
Preview with select customers and advisers
You will select customers and advisers to
- Go through all features of the test site
- Make suggestions to improve the design
- Provide feedback on what the site should to for them
Use customer and adviser feedback to update the design to meet their expectations.
Your new website is functional and you’re almost ready to go live.
You complete the basic content
Move Test To Production
Transfer your test site to production
Your new website is now available to the world.
Photo by Lauren Mancke found on minimography.com