Writing an effective post is important, isn’t it?
First, there is writing an effective headline or title.
Second, there is writing an effective opening.
Got that too.
Writing an effective body in your post.
Writing an Effective Body is Your Gift to Your Readers.
The headline peaked the readers interest by offering important information.
The opening posed the problem – that is, why they need the important information.
The introduction also hinted at a solution to the problem.
The solution is detailed in the body.
For example, the headline could be – how to make the ultimate chile.
The reader may not be looking for this information when they read the headline. But any chile connoisseur wants to know more, right?
The opening talks about the continued search for ultimate chile and gives a glimpse into how you, the writer, has the recipe.
The body of the post provides the recipe plus images or maybe a video. You include emotional reasoning for why it is the ultimate chile.
Writing an effective body is to write for the reader – for their pleasure. It is the reason you write the post. It is what you want the reader to discover and put to good use.
Within the body you should continue to build up the problem – like why people search for the ultimate chile. You should show how you identify with the problem – how you’ve always wanted to find the ultimate chile. And what you have done to find it. This story helps the reader see how you not only want to help them discover it, but that you can.
Writing an effective body is to write with the intent to give people useful information.
Writing an effective body is to share your experiences. Make it a bit personal. Show people a path.
Now how can you use this approach for writing an effective body for a post about your ministry?
Let me know you thoughts.