A blog post is a blog is a blog post, right.
Well it depends.
It depends on if you want people to read it or not.
I suspect you do.
So, are you writing effective blog posts – ones that get read?
Writing Effective Blog Posts
As we’re writing effective blog posts we keep in mind that people tend to scan a post before the dive in and read it. Easy to scan posts are segmented with short paragraphs and sentences.
Let’s take a look at ways of writing effective blog post.
The first thing people notice is the post title or headline.
Headlines need to convey the purpose of the post. It must make people want to read the post.
People read blog posts to get useful information – meaning information they deem useful.
Experts say a poor headline leads to a post being ignored.
I think it must succinctly give people and idea of what they can learn.
The next part of a post is the opening paragraph – I look at this as the first four or five sentences.
Some people say this should be a summary of the post – much like journalists write news articles.
I think it should create tension. It should be clear enough that the reader notices a problem or challenge. This makes them want to read how to resolve the challenge. Note the reader may not know she has a problem until she reads the introductory sentences.
The next part of a post is the body. This is where you provide a resolution to the challenge you highlighted in the introduction.
The post has to offer resolution – or the hope of resolution if the post is part of a series.
No resolution and people will go elsewhere to find it and then may not come back.
Finish the post with a conclusion. I now prefer to call this what about you section. I pose a few questions that have the reader think how to put the information to use. I encourage people to comment on the post or send me a contact message.
There are other components of an effective blog post such as subheadings and images.
Upcoming post will cover writing effective blog posts in more detail. Better content attracts people. This is part of the art of building a tribe.
What About You
Disciples have to communicate. A blog is a great way to reach people.
Do you have a blog about your discipleship and ministry?
Have you given any thought to the nature of writing effective blog posts?
Are you interested in learning more?
Do you have any questions?