There’s only one chance at an opening.
We want to make it count.
We want it to be memorable.
We want to make it conversational.
We want it to be sharable.
We want people to tell their friends about it.
The question is – does it? Is your opening, well… eye opening.
Writing Effective Openings Makes People Want To Know More
I’m not talking Broadway.
I’m talking about opening paragraph(s) in our blog posts [ or Facebook posts or …].
We’ve learned writing effective blog posts is important and writing effective headlines is critical.
Our reader likes the headline.
Now there about to read the opening.
If we nail it, it’s almost certain they’ll read the remainder of the post.
Begin with the end in mind. Two fundamental questions…
Who’s going to read your post?
What do you want them to do after they read it?
I talk in terms of a tribe, others may call it an audience. You want to create a tribe of loyal followers. people who help you with your ministry.
Create a picture in your mind of a tribe member.
Write your opening, making it interesting for this person.
Draw him or her in with a story or a word picture.
Bring up something they want or something they need to do.
Bring up a problem or challenge they typically face in their discipleship.
The opening in this post ends with the line: The question is – does it? Is your opening, well… eye opening.
People who read my blog posts want to do further their discipleship using internet tools – blogs and social media.
The open is short. In this post it is seven sentences. And since we’re writing for online media we writ short sentences with each one on a separate line. This fits the way people read online.
What About You
Writing effective openings is important. It draws people, your tribe members, into reading the rest of the post.
Now I don’t claim to write the best opening each time. But I do pay attention to how I frame it.
How do you approach the opening of your posts?
What could you do different?
Send me your questions.