What’s the purpose of Twitter in your ministry?
Most say that it’s to get their message out.
This begs the questions what message and why.
Technology is an enabler of your purpose.
Technology helps you get more done faster.
Technology can broaden your scope.
So start with the basics.
Why do you do what you do?
You have a ministry.
You perform a service that helps people.
Your ministry also has a purpose to spread the Gospel.
Reaching people is, therefore, critical task.
Twitter does function as a communication and audience building technology. But there is an issue. You do not own what you post. Twitter does. The same is true for Facebook.
Now if you’re quoting scripture this is not a big issue since you do not own it. But you want to own the messages you create.
That’s why a blog is important. A blog should serve as the hub of your messaging. More on this in another post.
With Twitter you have to think about how the messaging works in relation to what your audience wants or needs to hear.
You follow people and people follow you. Only the people who follow you see your tweets unless one of your followers retweets your post to his or her followers.
The people who follow you typically agree with your messaging and want to see more of it. If you quote scripture the followers you gain are acceptable to reading scripture. They are Christians. Your purpose then is to encourage them. I don’t know how, but the Spirit will lead you to quote a verse and also get the message to the people who need to hear it.
Reaching the lost with Twitter is a challenge. You have to really concentrate on your tweets and how you attract followers.
Your tweets should be written with non Christians in mind.
Encourage your audience to retweet your posts. You’ll increase the chance of reaching a person who needs Jesus. You may never know who your messages reach. God tells we will produce fruit. There is no guarantee we will know who receives it.
The objective is to capture the interest of an individual, plant seeds and let God do the heavy lifting.
God takes care of getting your messages to the people who need them.
Without a doubt this is work. Every day remind yourself of why you are using Twitter, what messaging you need to post and who is your audience.